Transmedia, Fandom, and Housewives

Fans are given a bad rap - alone in their basements, reading comics and updating wiki's. But in reality, fans are the key to understanding the transmedia consumption of the "average" consumer. With a lens of fandom, we explore the points of entry, how audiences are finding new ways to piece together a story, and the movement that mainstream media has made towards fan culture.

Questions Answered

  1. Why are fandom and transmedia so intertwined?
  2. What are the points of entry for transmedia, how does it begin?
  3. What can we learn from hardcore fans?
  4. How are audiences of all ages becoming fans using mainstream media?
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