Social Media ROI: The Kirk Gambit vs the WOPR Maneuver?

Return on investment is the Kobyashi Maru for most in social media measurement. Many opt for the Kirk gambit - reprogram the base criteria so the scenario can be won ("you see, the letter I stands for Influence, not Investment"). While others choose the WOPR maneuver... a strange game Professor Falken. The only winning move is not to play. Can dollar amounts be ascribed to the warm fluffy love of a kitten? Can the accumulation of RTs and Likes help you meet the shortfall on your P&L sheet. Let's discuss.

Questions Answered

  1. This should be a conversation starter for those who think ROI can be reframed and those that think ROI should be outright ignored
  2. What I hope participants learn is focusing on measuring the outcomes of their efforts rather than outputs.
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