Sincerity is Everything

Groucho Marx once said In politics, sincerity is everything. Once you can fake that, you've got it made!

Does the same apply in social media? What are the challenges corporations face when creating a ""human"" or ""sincere"" voice in social media and still keep their corporate brand presence when dealing with customers and influencers? How do you find the right third-party spokesperson, yet keep the conversation real without coming across as fake or a salesperson? What are the sure signs to help you distinguish between the real deal and snake oil? Lots of people can build a large Twitter following but do they have the chops to get the work done and bring you the results you need.

Join our panel featuring Kathy Buckworth (@KathyBuckworth), Adria MacKenzie (@AdriaMacKenzie), Theresa Albert (@TheresaAlbert), Sharon Vinderine (@PTPASharon) and Eden Spodek (@EdenSpodek) for a lively discussion.

Questions Answered

  1. How do you overcome challenges in developing a human voice for your organization?
  2. How do you find a third-party spokesperson who is right for your brand and knows how to keep the conversation real in a social media environment?
  3. What should you look for when distinguishing between the self-proclaimed experts and experienced professionals?
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