Presenters, Sarah and Brooke will take the session participants through a day-in-the-life of managing multiple channels, the successes and challenges and the insider scoop of working for and with corporate and agency environments. Using Sun Life Financial as the example, this session will aim to share success stories of how Sun Life manages a corporate channel alongside managing a content marketing channel for their new site BrighterLife.ca with their agency partner High Road Communications.
Questions Answered
- How do you manage two channels and keep a distinct voice for each?
- What should you avoid doing on a corporate brand page vs. an indirect content marketing page?
- How do you stay on top of the trends when managing multiple channels?
- How much resourcing do you need to manage two channels?
- How do you overcome legal challenges when speaking on behalf of the company via social media?
- How do you convince upper management about the value of using Facebook, Twitter and blogger outreach to activate content and map this back to the bottom line (ROI)?
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