Content Marketing is about creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer action. This session will share insights and experiences from the front-lines of this new era of Content Marketing. (Definition courtesy of the Content Marketing Institute).
Questions Answered
- What is content marketing and why does it matter?
- Which trends are driving this discipline?
- How can brands, non-profits, governments and individuals use the fundamentals of content marketing to ignite action?
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