Jumpstarting Digital from Inside the Belly of a Traditional Publisher

Despite the fact that we have been doing this internet thing for quite a while, there are still industries struggling to modernize and stake their claim in the online space. Numerous magazines, publishers, and broadcasters are still struggling with digital on a daily basis. This session will look at how Agility CMS is used to efficiently manage content across multiple digital channels while helping drive advertising dollars. By using a real life casestudy, Andre Gaulin (Director of Agility Solutions) will illustrate how introducing Agility to an old school publishing organization was able to help them bridge the digital divide and jumpstart their interactive team and offerings. Andre will boil down the tactical and strategic activities that allowed a very traditional publisher to modernize their offerings and unite their print and digital teams.

Questions Answered

  1. We have great content and are eager to get it online in an effective way, but where do I start?
  2. How can I spark a digital revolution within a traditional business?
  3. What are the most effective activities and strategies for helping stakeholders become digitally savvy?
  4. How do I tactically move from the initial idea of becoming more digitally savvy to actually getting there?
  5. I'm tasked with leading a digital evolution - where do I start and where can I go for help along the way?
  6. If I can only do 3 simple things to help my organization better understand digital, what are they and how do I do them?
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