How to Talk to Journalists: Pixels, airtime and ink

The most common question I’m asked by startup entrepreneurs, investors, PR and marketing professionals, corporate executives and others boils down to this: How do I get a journalist’s attention and convince them to cover my project or people?

Questions Answered

  1. In this talk you will learn: When and how to contact a journalist; How to get a journalist to respond to your pitch; Secrets of a good interview; How to avoid or deal with a bad, hard, negative or damaging interview or story; Ways to avoid being a one-hit wonder; How to put yourself at the top of a journalist’s call list; and more

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