The ROM, Canada's largest museum, has over 6.5 million objects in its collections, dozens of galleries and hundreds of staff working behind the scenes and around the world. How does a museum organize that much content? How can it tell that many stories? Join Mark Farmer, the ROM's Web Redesign Manager, as he talks about how the ROM is innovating online, including content management, augmented reality, tweet-ups, blogging, Q/R codes, mobile interaction, video, interactive galleries and much more.
Questions Answered
- Strategies for managing content and implementing content management systems.
- Strategies and approaches for digital marketing & communications.
- Ideas for how to bridge the gap between the virtual world and real experiences.
- Mobile strategy.
- Planning and implementing a wide variety of social media.
- Organizational change: how these technologies disrupt traditional workflows, and how to manage this disruption.
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