Podcamp Toronto 2012

Sessions

Would you like to be a presenter at Podcamp Toronto 2012? Unlike a conventional conference, at a podcamp anyone can step up and get involved as a presenter; all you need to do is indicate your interest! You don't need to be an expert -- some of the best presentations are nothing more than a circle of chairs and some great discussions! All you need is enthusiasm.

  1. Designing Interfaces for iPhone

    In 2007 Apple didn't just revolutionized the cell phone industry, they changed the expectations of users. The new "direct data manipulation" paradigm changes how you need to design applications. 

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  2. Social Media Focus Group

    • Tom Hartman

    Many mainstream marketers see the rise of social media as an unanticipated occurrence, an exception to the typical behaviour expected within social and communication fields.

    The upswell of popularity for all ...

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  3. The User Experience

    You may have heard of this buzz word flying around called User Experience or "UX". I am going to walk you through what in the world UX is, relating back ...

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  4. Social

  5. Track, Measure and Reward Social Sharing: The Gamechanger for the next 10 years

    Platforms are emerging that allow direct marketers to reward respondents for sharing the offer. This has resulted in countless case studies of direct marketing efforts doubling, tripling even quadrupling their ...

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  6. The Technological Singularity: Rapture of the Nerds or the Next Step in Evolution

    A conversation about the impact of technology, exponential growth and artificial intelligence:

    The Singularity is the event or sequence of events likely to happen at the intersection of machine and human ...

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  7. PodCamp Toronto 10K Run

  8. Internet Memes 101

    If you've ever heard the term "Internet Meme" and wondered if it was a type of email virus (Mom); If you still don't understand why that Youtube Video of Rick ...

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  9. Breaking the silence in Silent Hill with social media – building community around Film

    In April 2011 Cherry Beach in the East end of Toronto was transformed in to a nightmarish fun fair for the new Hollywood horror blockbuster Silent Hill: Revelation 3D. Almost ...

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  10. The Interest Graph: How it’s reshaping the social media landscape

    The press, VCs and the social media technology industry have been recently raving about the rise of the Interest Graph as an exciting add-on to social media technology.

    After exploring the ...

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  11. Hey Procrastepreneur! Here’s how to become the Entrepreneur you’ve been putting off.

    How much time have you spent working "on" your business rather than working "for" your business? Has it been more than a six months or worse yet a more than ...

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  12. Tags and Categories: Organizing Site, Blog and Other Content

    This presentation focuses on the keys to organizing content using metadata — information about information — in the form of tagging and categorization. It answers the question — how do ...

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  13. Bitrate WTF? Video Livestreaming and Engagement

    Video! Live! To the world!

    You can do this too!

    We will go through, step-by-step, how to stream live video using Ustream.tv interface via the browser based option and their desktop presenter.

    Livestreaming ...

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  14. A Live #SMmeasure Chat

    Every Thursday at noon on Twitter Sheldon Levine hosts a Twitter chat known as #SMmeasure that brings together a community of folks to discuss social media and measurement issues.This session ...

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  15. Live Streaming at PodCamp Toronto: Tips and Tricks

    Since live streaming won't be provided this year, we are offering this info session first thing in the morning! All about live streaming at PodCamp Toronto.

    Join

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  16. LinkedIn Beyond the Digital Resume: A B2B Engagement Case Study from TELUS Business Solutions & High Road Communications

    Over the last year, High Road Communications has been working with TELUS Business Solutions on building a presence and engagement on “the world’s largest professional network on the Internet.” Find ...

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  17. Social Psychology of Social Media

    This interactive workshop will introduce participants to several key theories from social psychology and sociology in order to demonstrate how science can be used to design engaging social media applications ...

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  18. The Bout to Knock the Other One Out: Search vs. Social

    It’s a knock-down drag-out fight between search and social these days—yes, the Internet’s channeling the Wild West and we’re coming down to the final frontier. Search and social are locked ...

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  19. The Great Canadian Latency

    Riddle us this: Why are Canadian businesses taking so long to adopt social media practices, while Canadians themselves spend more time online (double, actually) than anyone else on Earth? ...

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  20. Sincerity is Everything

    Groucho Marx once said In politics, sincerity is everything. Once you can fake that, you've got it made!

    Does the same apply in social media? What are the challenges corporations face ...

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  21. Building Trust With Podcasting

    Trust matters for our personal and business success. The rules have changed and so have our tools. Podcasting can be an effective component of your strategy. Even if your audience ...

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  22. Transmedia, Fandom, and Housewives

    Fans are given a bad rap - alone in their basements, reading comics and updating wiki's. But in reality, fans are the key to understanding the transmedia consumption of the ...

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  23. Sex, drugs, dying and living: How social networks help with tricky and taboo health topics

    People are using social networks in droves. This discussion will give you the goods on using social media for health-related questions and decisions. The panelists will also discuss a variety ...

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  24. Social media barometer

    Beyond Pinterest and the Facebook IPO, what are the emerging trends, issues and social business news that will help shape 2012? This interactive and informative session examines the current social ...

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  25. The Art of the Friend: What Networking REALLY Means & How Social Media Can Take You There

    I was at the Sprout Up a few weeks ago, and noticed that a lot of people seemed to rushing their conversations towards handing out a business card, and - ...

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  26. Google Plus or Why the heck you should bother to learn yet another social media tool!

    When Google+ first launched it was populated by technogeeks, social media gurus and those perpetually on the bleeding edge. But now that Google is including Google+1 stats from your connections ...

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  27. Dispatches of Disruption

    Every day someone uses the power of the Internet to change their world. What does it mean to be a disrupter? an innovator? a volunteer? What lessons can you ...

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  28. Can social media and customer service have a long and happy relationship?

    • Melanie Masson

    Description: Social media engagement rule #1: Be where your customers and influencers are. But do you effectively engage with them? It isn’t enough to have a Facebook page if you’re ...

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  29. Like, follow, share, +1, pin…what’s next?

    • Melanie Masson

    Description: Many brands have successfully integrated social networks into their online presence, using tools such as WordPress, Twitter and Facebook to share news, updates and have two-way conversations with their ...

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  30. Multiple Channel Disorder

    Presenters, Sarah and Brooke will take the session participants through a day-in-the-life of managing multiple channels, the successes and challenges and the insider scoop of working for and with corporate ...

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  31. Discussion: Social Media for Artists

    Calling all artists: fashion designers, photographers, painters, street artists, makeup artists, sculptors, graphic designers, crafters, jewelry designers. Are you using social media tools and which ones? How are ...

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  32. Do you want some frites with that?

    Most of us do it frequently every single day. Some people like doing it first thing when they get up. Some people like doing it right before they ...

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  33. Beginner’s Guide to WordPress

    This introductory session is geared toward bloggers, web designers and programmers who are new to the WordPress content-management system. Even those who don’t know a Codex from a Cadillac will ...

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  34. Social Media Marketing: SEO ROI Metrics Won’t Work But There’s Hope

    A debate is raging about the financial incentives for companies to invest in social media. While search engine optimization and pay per click campaigns have lead to a new understanding ...

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  35. Content may be KING… but without Context no one will pay attention

    In a world were there is more content being created every 48 hours, than in the entire history of mankind, it is without question that content development has become the ...

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  36. Facebook Advertising for Small Businesses

    With more than 800 million users and with 44% of Facebook users with an income greater than $60,000, Facebook is the ultimate platform to cost effectively acquire new leads and ...

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  37. Social Media in Emerging Markets: The Brazilian Job

    The sixth largest economy in the world is also home to a hyper-connected and engaged audience. Grabbing the attention and conquering the hearts of Brazilians often happen when groundbreaking creative ...

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  38. Hello Drupal!

    In this session, experience using Drupal as a dynamic content management system for your own website.
    This is ideal for...
    - Students exploring options for careers in web development, cloud computing, ...

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  39. The Future of Social and Talent Attraction

    The Social Landscape changes everyday and both Recruitment Professionals and Candidates have a hard time keeping up. There is a new platform rising every couple of months (see Google+ ...

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  40. Social Media ROI: The Kirk Gambit vs the WOPR Maneuver?

    Return on investment is the Kobyashi Maru for most in social media measurement. Many opt for the Kirk gambit - reprogram the base criteria so the scenario can be won ...

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  41. Help! I Have This Mic and I Don’t Know How To Use It!

    Bring your gear and we'll TRY and help with tips on how to get better sound from it.

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  42. Marketing in the Flow: Content Marketing and the Attention Economy

    Content Marketing is about creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer ...

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  43. Stop Giving the Same Presentation

    Social Media isn't new anymore. So we're running out of excuses for saying the same thing we were saying in 2008. Building on the tradition of last year's ""The ...

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  44. Pitch Fiesta To Get More Media Coverage

    Media pro's get thousands of pitches every year. Find out how to pitch and write query letters so the media will want to cover you. Split 60/40 between learning what ...

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  45. Gamification: from hype to hope in the online experience

    Gamification is a buzzword, but does that mean you should ignore it? Not if you care about making the online user experience more engaging and fun, no matter what your ...

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  46. Mobile App Roadmap Express

    Smart mobile devices are accelerating the rate of change in the business landscape. Mobile isn’t simply a new tool, but a new platform that is fundamentally changing the rules of ...

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  47. I QUIT! … (maybe)

    Seasoned Podcasters and Bloggers are well familiar with the concept of podfading, when a podcast is released on a less and less frequent basis until it finally stops altogether.

    In ...

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  48. Zen & The Art of Podcasting

    Podcasting in itself can be therapeutic and life affirming; join the conversation as the Scarborough Dude shares his secrets on personal growth and Zen living (and anything else he makes ...

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  49. Podcasting with Soul: Try A Little Tenderness

    Perhaps podcasters think too hard about if we CAN add value to ideas, because beyond qualitative considerations about how we CAN add value, we need to realize that we cannot ...

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  50. How to Talk to Journalists: Pixels, airtime and ink

    • Saleem Khan

    The most common question I’m asked by startup entrepreneurs, investors, PR and marketing professionals, corporate executives and others boils down to this: How do I get a journalist’s attention and ...

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  51. Facebook goes public but should you? Making decisions about social media for business or pleasure.

    Everyone is finding or building their own community online. You probably already have a digital footprint - but is it personal or professional? What is best? How do we cope ...

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  52. Kick-Ass Women II

    A follow-up to our Kick-Ass Women session at Podcamp 2011, meet some more women leaders and trailblazers working in digital content and social media that you should know!

    Making digital ...

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  53. Social Media Engagement and Your EMPLOYER Brand!

    The world of work has changed. No longer is a workplace confined to 4 walls in 1 location where people physically travel from home to their work location. Today, employees ...

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  54. Podcasting on a Budget: The Saga Continues

    Back after a year's absence, Professional Podcaster and Freelance Journalist Russel Hale brings his almost 6 years of podcasting experience to talk about how to make a weekly show on ...

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  55. Getting the Insiders Onside: Working with Bloggers and Influencers

    Today, getting bloggers and influencers can be the difference between huge success and tepid response. But reaching out isn't enough. You have to reach out in the right way. This ...

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  56. How to Build a Mobile Startup in Toronto

    • Milan Gokhale

    It's hard enough to build a business around a website. But how do you go about building a business around a concept in mobile? Inspired by our bi-weekly #MobileStartupsTO meetup, ...

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  57. From C.B. radio to ubiquitous networking: an evolution of social electronic communication: power to the people.

    • James MacFarlane

    This is a McLuhanesque journey, following the 11-year solar cycle beginning in 1975 where "radio anarchy" gave birth to social networking and how spontaneous order gave rise to email, chat ...

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  58. Facebook’s Open Graph: The Semantic Wallet

    This session is an in-depth exploration into how Facebook is moving away from their position as ""The Social Network"" to become a driving force in the data-driven web. Information ...

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  59. Best Practices for Podcast Sites

    I want to share the important best practices for your podcast site, what you need to do to make sure your site is easy to use follows the expectations people ...

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  60. The Evolution of Democracy

    Ever heard the terms Gov 2.0, OpenData, OpenGov, and Democracy2.0, but never understood their meaning, context or implication in our society?

    This session will be dedicated to exploring those questions and ...

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  61. Community Management: It’s still important

    Hear what these three companies have to say about community management. What does it mean in 2012? Why is it still important? What does the future hold for this type ...

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  62. Socialist Media: The Evolution of Content Packaging and Pricing

    From the music to the publishing industry, digital media is shaking media business models to the ground. As the means of production are becoming increasingly democratized and the barriers to ...

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  63. The Business of Writing

    Is your writing/blogging a hobby, a business, or both? Sure there are nice perks to review blogging, monetizing, and occasional paid gigs... but can you get a tax break ...

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  64. The Pros and Cons of Podcasting LIVE!!

    The pros and cons of recording your podcast in front of a live audience.

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  65. The fundamentals of social media

    While many of us are fully immersed in social media and many others are well on their way, the majority are still on the outside looking in or dabbling but ...

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  66. Vinyl Countdown Live at PCTO2012

    Good old fashion fun, like your mom used to have. Returning for a second year!

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  67. Taking LinkedIn to the Next Level – Understanding How to Use this Powerful Networking Tool

    Two people join LinkedIn every second. With over 135 Million members, LinkedIn has become the jumping off point for those not usually engaged in Social Media. You will find ...

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  68. Podcasting To A Niche Market, Revisited

    Podcasting to a niche market is about balancing content with audience needs. The examples from the Software Process and Measurement Cast which podcasts to a professional IT audience for the ...

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  69. Cross Country Livecasting

    • Anthony Marco

    We'll be talking and taking questions about all the tools you need to livestream a podcast (and live chatroom) with five people from across the country.

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  70. SEO for WordPress

    So most people who use blogs rely on WordPress, and WordPress has a lot of SEO potential, but out of the box, it just doesn't cut it. In this session, ...

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  71. Empowering and Enlightening Communities with Digital Media

    How digital media tools are being used to empower and enlighten non-mainstream communities: stutterers and black men. We will talk about podcasting, Twitter, Facebook, a Google Plus Hangout success story ...

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  72. Hello world of podcasting

    • Paul Bearne

    In This session we will create a short podcast and post it to a WordPress site in realtime.
    Record, Trim, Encode, Post. Nothing too hard just the basics

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  73. Blogging your way to success

    Sharing insight and experience how to write and promote an effective blog. Have duplicated my efforts and shared with others who have succeed also. Email marketing and other strategies.

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  74. Pinterest – Understanding why pin boards are all the rage

    It is so new you may have never even hear of it. Pinterest is simple. You see something you like, you pin it on a board and others comment ...

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  75. 6.5 million stories: how Canada’s largest museum is moving online

    The ROM, Canada's largest museum, has over 6.5 million objects in its collections, dozens of galleries and hundreds of staff working behind the scenes and around the world. How does ...

  76. We Accidentally The Whole App – A meme-based guide to misadventures in iOS development

    Two nooby developers share our experiences developing our first apps, and show you that if we can do it, anyone can.

    A comical account of programming pitfalls that will take you ...

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  77. Jumpstarting Digital from Inside the Belly of a Traditional Publisher

    Despite the fact that we have been doing this internet thing for quite a while, there are still industries struggling to modernize and stake their claim in the online space. ...

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  78. Wrap Up

  79. Registration

  80. Orientation

  81. Lunch